New Chapter and Whole Foods help raise funds for the CER

Maggie Eisenberger, MCLUS Travel/Science Coordinator and New Chapter and WFM customer, Andrea Stein at the Brentwood store in St. Louis

Maggie Eisenberger, MCLUS Travel/Science Coordinator and New Chapter and WFM customer, Andrea Stein at the Brentwood store in St. Louis

New Chapter

The New Chapter Key Account Team and Tom Newmark are working with Whole Foods Market to raise money for the Children’s Eternal Rainforest (CER). Tom recently told the board of MCLUS that several stores in the Midwest, Northern California, and the Rocky Mountain regions have a month long fund raising campaign that supports the CER.

New Chapter encourages their vendors, in this case, Whole Foods, to help educate and support biodiversity and research for tropical rainforests in their Whole Body Departments. New Chapter’s products are currently being sold and displayed on store end caps with signage indicating that 5% of every purchase will go directly to the CER!

Whole Foods

This campaign is New Chapter’s vehicle for good and a win/win for everyone, New Chapter and Whole Foods alike. Individual Whole Foods stores that do the best with their educational efforts and also convey the strongest rainforest message to store customers have the opportunity to send their team members to New Chapter’s biodynamic farm, Luna Nueva, outside the CER. While there the store teams plant trees, hike, learn more about the rainforest and explore in the CER.

In 2010, Whole Food raised over $25,000 for the CER. They plan for even bigger returns in 2011. This past April approximately $45,000 was generated in CER donations! So, check out your local Whole Foods Store to see if the New Chapter display and products are being featured.

Leave a Reply